The other type of lit channel letter is mounted flush against a surface and is usually an acrylic or lexan face that glows once it’s lit. The Non-lit channel letters are simply just that channel letters that are mounted to a surface.
All Channel Letters serve their purpose and are more of a custom “high-end” sign, that when seen leaves a huge impact. Each channel letter is made by hand and represents quality workmanship. This gives a very deserved credibility and recognition for any business.
They are a versatile type of sign that can make a bold, impressive statement or, with your choice of custom fonts and typefaces, add elegance or sophistication to your storefront with which other signs cannot compete.
Because of Channel signs custom options and pronounced appearance, they are a popular choice for national brands and chains as they are an effective way to heighten brand awareness. For this reason, they are a prominent option for grocery stores, restaurants and retailers who wish to enhance their brand recognition.